Since it's a project in the healthcare sector, its visual aspect needed to convey both credibility and comfort, considering that users might be seeking information while dealing with health-related concerns.

After commencing the design and conceptualization of the project's interface, the client approved all the designed components, screens, and flows. The only aspect that required further revisiting was the color palette. While my initial suggestion leaned towards shades of green, the client liked it but felt it needed something else.

With this feedback, I worked further on the overall identity, shifting the colors towards a bluish green to a bluish purple. This approach incorporated the desired concepts. Additionally, I integrated the other colors that had already been validated and were associated with content tags for the news articles: Care, Activities, Exercises, and Health.

These tags were validated by the editorial team. The chosen colors were deliberately contrasting to allow users over time to associate them with specific content types, while maintaining visual harmony.

The strong combination of an SEO approach and the goal of the hub being very straightfoward to users led to certain decisions being made. In terms of the header and footer (which are relevant sections throughout the navigation), the header had links directing to specific category pages, institutional pages, and the search function. In the footer, there would be the 'powered by' statement from the brand, social media links, and the agency that developed the project (the one I worked for), along with links to institutional and SEO pages.

As for the homepage, it was divided into just three sections: a news carousel, featured news with a button leading to a live news screen with the main articles, and just below, a section with the most read articles.