Leonardo Pereira

Cuidados mil's portal • Amil

February '19

UX & UI Design

Organization	Squad	Role
Webedia	Brandpublishing	Junior UX/UI Designer

Target Audience

People interested in wellness and health-related content.

Great Achievements

It has 135,5k/month organic visits and (20/september/2021).

Cuidados mil (Tons of care) - Challenge

Portal that I designed under the supervision of Diego Lucas. The goal was to build a content platform for Amil (one of the largest health insurance companies in Brazil), with distinct business rules and teams. During my work, the services area primarily encompassed veterinary clinics and grooming salons.

While the intention was to keep people well-informed, the brand's objective was to become even more of a reference in the Brazilian market when it comes to healthcare (healthcare systems and health plans), supported by a massive SEO strategy and providing content for social media.

Note: this project was significant for me, as it was not only the first portal I designed entirely on my own, but it also provided me with exposure to working on a healthcare-related project with a tight deadline. The entire project was conceived and executed in less than a month.

Understanding the Client's Vision

The project began by engaging with the client (Amil), understanding the company's values, and their aspirations for this platform . With the entire context in mind, a benchmarking process was initiated to explore the paths I should follow and to gather visual inspirations that would lead to the desired outcome envisioned by the client.

Credible and Comforting Interface

Since it's a project in the healthcare sector, its visual aspect needed to convey both credibility and comfort , considering that users might be seeking information while dealing with health-related concerns.

After commencing the design and conceptualization of the project's interface, the client approved all the designed components, screens, and flows. The only aspect that required further revisiting was the color palette. While my initial suggestion leaned towards shades of green, the client liked it but felt it needed needed something else.

Refining Color and Content Tags

With this feedback, I worked further on the overall identity, shifting the colors towards a bluish green to a bluish purple. This approach incorporated the desired concepts. Additionally, I integrated the other colors that had already been validated and were associated with content tags for the news articles: Care, Activities, Exercises, and Health.

These tags were validated by the editorial team.The chosen colors were deliberately contrasting to allow users over time to associate them with specific content types, while maintaining visual harmony.

Navigation Structure and Homepage

Since it's a project in the healthcare sector, its visual aspect needed to convey both credibility and comfort, considering that users might be seeking information while dealing with health-related concerns.

After commencing the design and conceptualization of the project's interface, the client approved all the designed components, screens, and flows. The only aspect that required further revisiting was the color paletteWhile my initial suggestion leaned towards shades of green, the client liked it but felt it needed needed something else.

Screens for Seamless User Experience

On the other pages, such as the news article itself, it was possible to embed photos and videos. There's also a section for the latest news, a banner for commercial promotions and related news, and a 'Contact Us' button via Facebook. The ' About the Platform/Who We Are ' page highlights the main informational pillars, followed by the Tag page, where all content is classified by the respective tag.

There's also a ' LiveNews' page featuring the latest articles, a page to filter articles by the initial letter of their tags , an Archive page where articles can be viewed by year, month, or day, an institutional information page, and finally, an ' Under Maintenance' page for use during construction or for future updates. All these screens were designed to help users easily navigate.

Successful Results

In conclusion, in regard to this project, it performed well in terms of SEO, achieving impressive results such as, 135,5k/month organic visits, thus meeting the client's and agency's expectations and goals.

Thank You

Cuidados mil's portal • Amil