Color

Another crucial aspect was the color scheme, which played a pivotal role in achieving the desired visual appeal of the website. As I delved into the design of the site, making decisions about color became paramount. While the Patas da Casa website was owned by Purina, it operated as an independent brand with an undisclosed affiliation. However, the eventual connection to Nestlé was on the horizon. I devised a strategy to ensure that the site's visual identity would seamlessly transition without requiring a complete overhaul. To achieve this, I initially considered a combination of red (Purina's brand color) and purple (as seen in the previous image) due to their analogous relationship. These hues share tonal similarities, resulting in a harmonious visual palette. However, at the client's request, I explored alternatives to purple, as competitors also featured it prominently in their branding.

At this juncture, had already made the decision to visually differentiate content related to dogs from that of cats, the two primary pets targeted by Purina . The visual separation aimed to enhance user experience, as individuals typically seek information exclusively about their own pet. Thus, based on this premise, I assigned specific colors for each pet. The color red was chosen to symbolize content associated with dogs, while green was designated for content related to cats. This color distinction was aligned with the user's perspective and allowed for effortless differentiation. The choice of soft shade of green green for cats was deliberate, as it is a complementary color, situated directly opposite red on the color wheel, effectively adhering to the color scheme I had envisioned , both becoming the primary and secondary colors of the platform.

Note: furthermore, given that the color assigned to dogs served as the primary hue of the website, it also encompassed instances where information pertained to both dogs and cats, as well as other pets.